MIXER ELIXIR

Mixer Elixir is a Houston-based CBD producer, specializing in beverage additives designed to be mixed in with drinks. A logo and branding were already in place, but I provided a modern refresh as well as packaging, sales materials, a media plan and the layout and design of their web shop*. We wanted to create a modern apothecary feeling that would stand out amongst other hemp brands, but look at home on a well-stocked bar cart.

Skills used: art direction, branding, illustration, packaging design,
print design, web design*, set design and photography, social media design, copywriting

* Front-end development by Porta Blu Design
I created can designs for three flavors of CBD-infused seltzers. Each flavor has custom botanical illustrations and an identifying color palette.
Decorator boxes are kept simple and modern with an enlarged cropped logo that looks great in store displays.
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We created custom zero-proof drink recipes and a media plan to roll out during "Dry January." These are the corresponding social posts that link to an email campaign and various in-store events.
Mixer Elixir's brand refresh retains some their original elements. The modern, simplified wordmark has a broad use across all platforms.